At Urban Tactical, I collaborated with sales, supply chain, and marketing teams to design brand-consistent print and digital assets supporting product launches and sales initiatives. My work included catalogs, in-store signage, web and social media advertising, email campaigns, and short-form video content aimed at increasing engagement and driving sales.

During my time as a Design editor, I transformed how our publication presented complex stories through strategic visual design. I redesigned section layouts that improved reader engagement, streamlined our production workflow, and mentored junior designers.

I led the UI redesign of Brocon's website, transforming their digital presence to better serve both potential clients and project stakeholders.