During my time at Urban Tactical, I worked closely with supply chain, sales, and marketing teams to support product launches and sales initiatives through cohesive visual communication. I designed brand-consistent collateral across print and digital channels, including product catalogs, in-store signage, web assets, and social media advertising. In addition, I contributed to weekly email campaigns and short-form video content, and helped maintain and grow the company’s social media presence across platforms such as Meta and TikTok. My work supported both online and in-store sales while strengthening brand visibility and customer engagement.